> For the complete documentation index, see [llms.txt](https://eventx-hq.gitbook.io/knowledge-base/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://eventx-hq.gitbook.io/knowledge-base/event-setting/analytics-and-reports/analytics-in-raw-data-format.md).

# Analytics in raw data format

Besides the pre-event and in-event analytics, EventX also provide raw data event analytics for event organiser. Please request the raw data report from your project manager (Raw data report is only available for [Virtual Event & Expo](https://www.eventx.io/pricing) user).

### Definition

**1. Page view**

* A pageview (or pageview hit, page tracking hit) is an instance of a page being loaded (or reloaded) in a browser. Pageviews is a metric defined as the total number of pages viewed.

**2. Page ping**

* The tab is in focus and with user activities like cursor moving, scroll within the timeframe
* The tracking event is being fired for every 10 sec

**3. Duration**

* The stay duration is calculated by the **# of page ping** \*\*\* 10 sec.\*\* If the attendee stay less than 10 sec, e.g. they visit schedule page immediate after they visit lobby and their stay time less than 10 sec, their stay duration will not be recorded.
* Measurement of the login and logout time of an attendee will based on:
  * First login time of an attendee represented by the data field "attended\_at"
  * Last activity time of an attendee under the page view represents an attendee stop all actions in the platform, ie the logout time. The page view activity data can retrieve from the raw data report.

### List of trackable items and definition

|                                   |                                   |                                                                                                                                                                                                                            |
| --------------------------------- | --------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| **Categories**                    | **Event\_type**                   | **Definition**                                                                                                                                                                                                             |
| Global                            | page view                         | Fired when user visited the page URL                                                                                                                                                                                       |
| Global                            | page ping                         | The tab is in focus and with user activities like cursor moving, scroll within the timeframe. The tracking event is being fired for every 10 sec                                                                           |
| Global                            | nav\_custom\_item\_clicked        | User clicked the custom page items in the top navigation bar                                                                                                                                                               |
| Webinar Details page              | stay                              | User staying time in webinar session - It is specific to cater the scenario that users watching webinar session without other activities that cannot be handled by pp - The tracking event is being fired for every 60 sec |
| Webinar Details page              | hand\_raised                      | User raised hand during the webinar session                                                                                                                                                                                |
| Lobby                             | banner\_video\_play\_clicked      | User clicked to play the banner video in Lobby design[Screenshot\_2022-03-29\_at\_11.58.28\_AM\_\_1\_.png](https://drive.google.com/file/d/1wDLeHvxTzDk2Gx_PD7ev2AF-uyoY2Oi7/view?usp=sharing)                             |
| Lobby                             | banner\_video\_pause\_clicked     | User clicked to pause the banner video in Lobby design Screenshot\_2022-03-29\_at\_11.58.28\_AM\_\_1\_.png                                                                                                                 |
| Lobby                             | banner\_link\_clicked             | User clicked the link in the Lobby design                                                                                                                                                                                  |
| Lobby                             | banner\_image\_clicked            | User clicked the image in the Lobby design Screenshot\_2022-03-29\_at\_12.02.05\_PM.png                                                                                                                                    |
| Booth Details page                | entered                           | User entered the booth details page                                                                                                                                                                                        |
| Booth Details page - Booth Design | design\_video\_play\_clicked      | User clicked to play the banner video in Booth designScreenshot\_2022-03-29\_at\_12.04.30\_PM\_\_1\_.png                                                                                                                   |
| Booth Details page - Booth Design | design\_video\_pause\_clicked     | User clicked to pause the banner video in Booth designScreenshot\_2022-03-29\_at\_12.04.30\_PM\_\_1\_.png                                                                                                                  |
| Booth Details page - Booth Design | design\_link\_clicked             | User clicked the link in the Booth design                                                                                                                                                                                  |
| Booth Details page - Booth Design | design\_image\_clicked            | User clicked the image in the Booth design                                                                                                                                                                                 |
| Booth Details page                | content\_file\_download\_clicked  | User clicked to download a file in the Booth content Screenshot\_2022-03-29\_at\_12.08.43\_PM.png                                                                                                                          |
| Booth Details page                | content\_video\_play\_clicked     | User clicked to play a video in the Booth content Screenshot\_2022-03-29\_at\_12.09.26\_PM.png                                                                                                                             |
| Booth Details page                | content\_video\_pause\_clicked    | User clicked to pause a video in the Booth content Screenshot\_2022-03-29\_at\_12.09.26\_PM.png                                                                                                                            |
| Booth Details page                | representative\_dm\_clicked       | User clicked to initiate a direct message chat with the Booth Exhibitor/Representative Screenshot\_2022-03-29\_at\_12.10.15\_PM.png                                                                                        |
| Booth Details page                | chat\_table\_joined               | User clicked to join a video chat table Screenshot\_2022-03-29\_at\_12.10.56\_PM.png                                                                                                                                       |
| Product Details page              | detail\_video\_play\_clicked      | User clicked to play the videos in the Featured Images/Videos partScreenshot\_2022-03-29\_at\_12.12.26\_PM.png                                                                                                             |
| Product Details page              | detail\_video\_pause\_clicked     | User clicked to paused the videos in the Featured Images/Videos partScreenshot\_2022-03-29\_at\_12.12.26\_PM.png                                                                                                           |
| Product Details page              | detail\_media\_thumbnail\_clicked | User clicked the images in the Featured Images/Videos partScreenshot\_2022-03-29\_at\_12.13.58\_PM.png                                                                                                                     |
| Product Details page              | detail\_file\_download\_clicked   | User clicked to download a file in the Downloadable FilesScreenshot\_2022-03-29\_at\_12.14.40\_PM.png                                                                                                                      |
| Direct Message                    | dm\_file\_upload\_clicked         | User click file upload button                                                                                                                                                                                              |
| Direct Message                    | dm\_file\_upload\_sent            | User send the files                                                                                                                                                                                                        |

Remarks: The above report will be compiled by pivot table from raw data by the orgainiser.

## Frequently Asked Questions

### Q: Who can access raw data reports?

**A:** Raw data reports are only available for Virtual Event & Expo users. You need to request the report from your project manager.

### Q: How is attendee stay duration calculated?

**A:** Stay duration is calculated by the number of page pings multiplied by 10 seconds. If an attendee stays less than 10 seconds, their duration will not be recorded.

### Q: What categories of data are tracked in raw format?

**A:** Global page views, webinar sessions, lobby interactions, booth activities, product detail views, and direct message actions are all tracked.
