Embedding UTM Codes To Registration Form

Summary

UTM (Urchin Tracking Module) is a code snippet added to the back of a URL and is able to track the origin of the registration. EventX now supports tracking where the registration form was filled. This will be helpful for organizers that run multiple social media campaigns on different platforms.

Steps To Setup

1. Use this URL Builder.

2. Input your registration form link into the website URL blank. Then, input the campaign source and campaign medium. Note: The campaign source and campaign medium fields are for your own reference. For example, you would like to create a registration form link to input on Facebook, you can put the source as Facebook.

3. Copy the generated URL and paste it into the respective location. Note: There will be no changes made to your original registration form.

Supported UTM Parameters

• utm_source: track the source where traffic is coming from, including a website or advertiser

• utm_medium: track the advertising medium, including email and banner ads

• utm_campaign: track the campaign name associated with the traffic

• utm_content: track the specific link within in an ad that a user clicked

• utm_term: track keywords associated with campaigns

Display On People List

Once the attendee has registered via the link with UTM parameters, organizers can view it the source of registration by going to the People List > click on the attendee profile icon.

The UTM medium, source and campaign will be displayed. Note that these parameters will match the input parameters in the URL builder tool.

Exporting Attendee List Report

Organizers are able to view the UTM records for the attendees on the attendee list report. The UTM parameters will be shown as below in the attendee list report CSV file.

Frequently Asked Questions

Q: Which UTM parameters are supported?

A: utm_source, utm_medium, and utm_campaign. Other UTM parameters are not captured.

Q: Can I see which marketing campaign an attendee came from?

A: Yes. UTM data is visible per attendee on the People List and can be exported via the attendee list report CSV.